The perkiest song of the year finally gets a video treatment, as Alphabeat’s website now has “The Spell” on infinite repeat. This isn’t high concept, and it doesn’t need to be, as the song does the work, and the band just fills in the fun. And while you’re at it, check out the rest of their revamped website.
more about "Video Notables – Alphabeat", posted with vodpod
The single is out on October 19th, and the full-length arrives November 2nd. No word on when (or if) they will take a shot at making it big in the States, but here’s to giving it the old college try.

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7 responses so far ↓
Paul // September 18, 2009 at 12:39 am |
Oh i like the video a lot. Love the song. Shame it’s not out officially for so long – it seems like it’s been out forever (which brings me back to a conversation we had inspired by all the “illegal downloading” kerfuffle going on this week – perhaps there should be shorter time periods inbetween releasing your song to radio and officially releasing it?)
rockymtranger // September 18, 2009 at 4:51 am |
I wonder the same thing, too, but would Mini Viva have gotten a Top 10 debut if there hadn’t been time to build buzz. I am really torn on that point.
rcloy // September 18, 2009 at 6:44 am |
I love love love their new single. Blardy addictive in a good way. Alphabeat FTW!
rockymtranger // September 18, 2009 at 7:26 am |
Alphabeat FTW indeed!
Yuri // September 19, 2009 at 4:54 pm |
Great minds think alike!!
rockymtranger // September 20, 2009 at 8:45 am |
Yeah…freaky!
Top Pop Singles of 2009 « Pop Music Notes // December 28, 2009 at 8:17 am |
[...] in about three seconds, and doesn’t look back. I couldn’t get enough of this song, but the promotion seemed all over the place. Did it pay off? Well, in Denmark, it went to #1, but in the UK, it petered out at #20. [...]