The whole idea of an artist releasing multiple singles before the full-length drops is becoming more and more common, and Eminem is utilizing that strategy with his upcoming “Relapse” project. Single #2 is “We Made You”, and it’s also the first video from the album, directed by Joseph Kahn. It’s Eminem doing his pop culture raunch, skewering Jason Mraz, Sarah Palin, Star Trek, Rock of Love, Jessica and Romo, Britney’s Circus, and even Rainman. It’s overkill, but any video with Bobby Lee in it can’t be all that bad, right?

There’s no denying that Eminem is a lyrical genius, but a lot of his mainstream success relies on brilliant hooks that catch the non-hip-hop crowd, and this one’s not really as strong as past hits. Given how the first single did (#1, then plummet), he’s got to be hoping this one has a lot more longevity.