The most anticipated video of the moment (sorry, “Alejandro” fans) is finally here. “All the Lovers” has such an epic sound that I expected to be completely blown away, but sadly, the video is less than the sum of its parts. From a visual perspective, it’s an impressive clip, with the building mound of humanity reaching the height of skyscrapers. There just isn’t a connection with the viewer (or at least THIS viewer), and that’s disappointing. There are also some odd placements in the video (white horse, white elephant) that may not have any meaning to the average fan, and all it does is distract from the central concept of “all the lovers”. I want to be in love with this and I want to rave about it, but to me the video is a bit of a misstep, given the undeniable momentum of the song on its own.
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boo you whore 😛 I actually haven’t watched yet due to rural life in country with worst internet connection ever. am about to sit down with this, JLS and Kelly, oh and a glass of Pimms & Lemonade. Classy.
the video is a bit of a downer, especially after the sneek peaks, and shimmer of the song itslef