– Adele did indeed take a big jump up the Billboard Top 200 Albums chart, from 129-46, with a 145% increase over last week’s sales. Because there was only one reporting day after her performance on SNL, and given that the record is still #2 (behind the High School Musical 3 soundtrack), I’m guessing there will be another up week next week to reflect the rest of her sales. “Chasing Pavements” moves up a spot to #19 at Hot AC radio. This could be the make-or-break week for that single.
– Another album that takes a huge leap this week is the long-released duet CD from Alison Krauss and Robert Plant, “
ChasingRaising Sand”. That record sees a 125% increase in sales, and jumps to #50. Heading in the other direction is the unexpectedly good “Unexpected” from former Destiny’s Child member Michelle Williams. It drops 75% of last week’s sales, and plummets to #190. Notable debuts include Kenny Chesney at #1, and Keane, whose “Perfect Symmetry” bows at #7, but with only close to half of the sales of “Under the Iron Sea”.
– In other radio news, the big news at Pop Radio is the huge debut this week for Beyonce’s “If I Was A Boy”. The track roars onto the top 40 at #26, tying Britney’s “Womanizer” debut two weeks ago. That track is at #16 in its third week, with a good head of steam on it. “Boy” also moves up the Hot 100 at a good clip, moving from 100 – 68, while “Single Ladies” hops on the chart at #72.
– Pop programmers finally seem to have recognized that Jason Mraz’s “I’m Yours” is a hit, and it picks up over 900 additional spins this week, and moves up to #13 on the Hot 100. (Paul, I told you it would rebound) Number 1 at Pop Radio this week is Pink for a second week with over 10,000 spins total (#3 on the Hot 100), and Katy Perry’s “Hot N Cold” is a distant second place (#5 on the Hot 100). Songs going for adds this week include Mariah’s “I Stay In Love” and the twelfth attempt at a hit for Christina Milian with “Us Against the World” on MySpace Records.
– A note for chart followers…you’re seeing a lot of huge debuts, followed by steep declines, and you might be saying to yourself “it never used to do this in the past.” Well, for the most part, you’re right. But this is a new age. With the advent of electronic forms of distribution, coupled with illegal downloading, labels are rushing singles out quickly to recapture as much revenue as possible before tracks end up on the Internet by other means. In the past, record companies would release the single early on, but the airplay would be the primary thing pushing the sales. It was in the 90s that companies started withholding singles, and then releasing them when airplay was dominant, in order to get a big debut (along with big headlines…see image). Oh…and 99 cent singles didn’t hurt, either.