Music videos have seen their better days in being able to help a song get a foothold in the marketplace, with only a few recent examples of ones that can be directly attributed with a song’s success (“Single Ladies”, anyone?). In most cases, the videos just seem like an afterthought or a mandatory exercise in futility. That’s why when a video comes along that stands out, it really stands out. Here are two such videos…
– Randy Houser “Boots On” – It’s a country video, so you’ve been forewarned, but the 3 minutes to watch it is completely worthwhile. Pay close attention to Dillon Dixon, the kid in the backseat who is a born rock star.
-Ryan Star “Breathe” – Ryan has opened for the majority of David Cook’s tour this year, and it seems like he’s made a good number of fans in the process. In addition, he was a member of the group Stage, who were signed to Maverick Records in the early part of this decade. Here is his current video “Breathe” from his upcoming debut CD on Atlantic Records, which highlights the plight of actual jobless Americans, acting as a virtual want ad. To check out his efforts to get them jobs, go to breathe4jobs.com.
Mr Hudson posted a video today of a Jay-Z show in London that he showed up at to sing “Young Forever”, a riff on Alphaville’s “Forever Young”. Here’s a clip of the chorus done a couple of times. You better bet that this will show up in a concert video or promotional video for the clip:
The most striking thing to me, though, was at the end of the second round, where Hova kicks in to the intro of “Smells Like Teen Spirit”. This happens at every concert…someone segues from their own song into a crowd-pleaser that gets the audience hyped, or maybe they play a bunch of party jams right before the show starts. For Jay, the fact that he can stage a huge sing-along for a song that was considered alternative in the 80s, it becomes a blessing and a curse. On the positive side, there is no question that Jay-Z can rock a crowd, no matter where they are. But does that ability hurt his street cred? Sadly, it does. There’s a double-standard playing here…so much of the rap body of work talks about escaping poverty and making it big. Yet Jay has to deal with the “sell out” tag, amid accusations that he isn’t street anymore. There’s no winning for winning, is there?
When you get to travel the world and meet people of different cultures and ethnicities, that changes you. If Jay-Z brings other influences to his music, that makes him better, right? Well, you would hope so. And yet, using “Forever Young” as the hook on a track also creates a built-in sing-along for a certain portion of his audience, especially in foreign territories. The hook is undeniable, and the associations for people my age are ingrained. This begs the question of whether “Forever”‘s inclusion is strictly for artistic purposes, or if it is just a crowd-pleaser. From my perspective, I think “Young Forever” is one of the stronger tracks on Blueprint 3, but maybe I need to remove myself from the debate, since I would have been right there in the middle of the crowd, singing at the top of my lungs.
We talk about selling out, catering to certain audiences, working with the “right” producer, but at the end of it all, if the listener finds something that resonates, then the music has done its job. As much as I hate the God-and-nation forms of country music, it works for someone, and who am I to deprive them of that. So the same goes for rap music. If you can bridge the gap by speaking the musical language of the audience you are playing to, more power to you.
Popjustice posted a pretty brilliant remix of Mini Viva’s “I Wish” today, and I listened to it several times this morning as I was getting ready for work. One of the great things about YouTube videos is that they also show you related videos, and through this I discovered a live performance of “I Wish” from September. Witness the fun for yourself, and let me know what you think.
1. The girls can sing, can’t they?
2. Despite what some other bloggers might think, they are pretty cute.
3. A dance-pop group with a backing band? Revolutionary, I tell ya!
4. I want to hear the full version of this on a dancefloor, STAT!
In a somewhat related note, I heard a remix of Cheryl Cole’s “Fight For This Love” in a bar over the weekend. Pretty brilliant in that form, I must say.
So Kris, Adam, and Alison have all dropped their first singles, which meant that Danny Gokey’s first offering couldn’t be too far behind. Courtesy of MJ’s Blog, here is “It’s Only”:
If you want to see a perfect example of someone that is so desperate for fame that they will latch on to anything that seems to resonate with the public, here’s your man. The song itself is calculated religious country at its worst, and makes “Jesus Take the Wheel” sound downright transcendent. The “whoa ah ohhh”s at the end of each chorus are just bizarre, and the desperation of trying to find a niche on the first try is palpable. Only adding to my disappointment is the fact that one of my favorite country groups, Lady Antebellum, had a hand in this by writing this drivel.
If you think that I was waiting for a flop, you might be right. I am not a fan, and his prominence in the early going was one factor that caused me to abandon ship this year. Having said that, if Gokey had come out with something stellar, I would have been the first to admit I was wrong. No surprises today, though. This is the calculated lameness that I expected from a contestant who seemed hell-bent on making it big, even on the back of his wife’s memory. Danny’s got his fans, and I am sure I will catch some grief for this, but I don’t claim to be the voice of the people, so to each their own. I am just not hopping on this crazy train.
Wow…how quickly was Adam absorbed into the corporate pop machine? “Time for Miracles”, from the upcoming movie 2012, is as slick a power soundtrack ballad as they come, and the video is as cheesy as you would expect. But it’s really about the song itself, and that song is pretty decent compared to the usual movie-closing filler. If Adam can carry a tune like “Miracles”, his solo debut coming out next month should be monumental.
Our savior from the Black Eyed Peas juggernaut, Jay Sean, may have given up his hold on the top of the Hot 100, but “Down” is still just about everywhere I turn these past few weeks. I have watched the video a couple of times, but while watching it this morning on the VH1 Top 20 Countdown (#1, btw), Rebbie Jackson’s epic video “Centipede” came to mind. Watch ’em both and let me know what you think…
Did some major turf war break out in the UK? Well, no. This is what happens when I am stuck in traffic with Radio 1. While I was grooving to “Break Your Heart”, my mind started thinking about Taio’s chances here in the US, and that lead to fellow UK R&B crooners JLS. So what are the chances of either of these acts even getting a chance to crack the American market, let along actually get a hit? Check out the breakdown below…
Taio Cruz – “Break Your Heart”
“Break Your Heart”, at least to my ear, sounds like a male version of “Just Dance” that doesn’t need Akon as a guest because, well, Taio handles that part of the equation just fine. This record would fit perfectly into the current pop landscape, and GaGa’s stratospheric rise proves that the marketplace is open to a complete unknown making it big. Is there a drawback to this record? Honestly, it would be Taio’s name. Could be a blessing or a curse. But that’s a minor drawback. If his A&R folks back in the UK aren’t already grooming him for the US, they should have their heads examined.
JLS – “Beat Again”
Even though these X Factor veterans are already on single #2 (“Everybody In Love”), the only chance they have of breaking in America right now is their upbeat jam “Beat Again”. Sadly, I don’t know that this is the environment to try and reinvigorate the boy band concept in the US, although the makeup of the band is perfect from a demographic standpoint. You’ve got the buff guy, the skinny one, the more realistically good looking dude, and the average joe. Someone for everyone!
Winner? Not even close. Taio should have a happy career ahead of him here in the US, as long as his handlers get it right.
You would think that with the collective damage that the Black Eyed Peas have done via their chart domination over the past six months, I would take a step back and avoid any BEP-related posts. Apparently, I am a glutton for punishment. Here is their new video for “Meet Me Halfway”, which finds our foursome on some kind of quest to find…eternity? Each other? L.A.? The solution to Rubik’s Cube? No clue, but the song is still one of my favorites for the year so far.
Two country-pop videos for you today. Video number one is a bonafide hit with a bizarre video to accompany it, courtesy of Carrie Underwood. She’s heading for the top of the country chart in no time at all, but honestly, what does this video have to do with a “Cowboy Casanova”?
On a much more classy note, here is the newest video from Sugarland’s Life on the Inside entitled “Keep You”. The song follows in the footsteps of their massive hit “Stay” with a slow burn, but the video has a strong impact for a such a simple premise. One more example of how the right song combined with the right video can be magic.
Sometimes the musical blogosphere seems a bit detached from the rest of the world, because we seem to operate with our own agenda and timetable, and that doesn’t always match up with reality. A few months ago, you would have sworn that the new Pet Shop Boys was released worldwide, but the reality of that was America saw a release several weeks after most other countries. So it seems a bit odd to me that we are looking at record companies pushing artists with buzz here in the U.S. that have been out elsewhere for a while now. Here are a few of the more interesting arrivals on American soil over the past few weeks. Make sure that you read through to the end for a cool little giveaway…
– Gary Go – So I RAVED about “Wonderful” when it came out. Amazing song, cool video, quirky artist, but where do you go from that? Well, in the case of Gary Go, you only get to #25 with the single and #22 with the full-length before you turn your attention to…America? Yeah, that’s not the typical model, but I have a feeling that it might work with Gary. This could actually help him out at home as well, because if the powers that be back at Decca see that he is become successful in the U.S., there will inevitably be a second push for Gary back in the U.K.
My initial reaction to tracks from the CD was not that great, but after having heard the full domestic release, I am hooked. Americans won’t necessarily recognize the Gary Barlow-like songwriting, but they will recognize the Coldplay-like song structure with a bit more of a personal touch. Besides, who couldn’t use a little uplifting these days, courtesy of “Wonderful”? Personally, I see the similarly-upbeat “Open Arms” making some bigger waves, but I really like the more mellow “Heart and Soul” and the elegant “Brooklyn”.
– La Roux – Oh, Elly Jackson. I am sure you mean well, with your punkish attitude and your mile-high hair. The public loves a polarizing figure sometimes if there is some redeeming quality. Unfortunately, at this moment, there really isn’t one for La Roux in the U.S. (released digitally this month), because while she may have an interesting persona, the music just isn’t where the American public is currently. It’s a really good CD…former #1 dance track “Bulletproof” will lodge itself into your head for hours at a time, and “In For the Kill”, despite certain frequencies of Elly’s voice, is a pretty classy electronic pop romp. The rough part for Elly and Co is that in order to crack the pop charts here in the States, you either need a sound that draws off of something that’s already been a hit, or something that is completely new, different, and impactful. I just don’t see this happening with anything on the current release, but hopefully they develop enough of an underground following that will sustain them through to their sophomore effort.
– Noisettes – I admit it…”Don’t Upset the Rhythm” was not an immediate hit with me. Despite all of the raving that was going on for the track, it just did not fully click with me. Fortunately, there was more to this trio from London than just an all-out funky jam (which is currently in the Top 5 of the Billboard Dance/Club Play chart). “Never Forget You” seeped into my brain, and has made regular appearances for the past month, making it a strong candidate for “Earworm of the Year”. If there is a track that can crack America, it is “Forget”, which has a bit of an Amy Winehouse vibe to it, but with a lot more 60s-era class. This is custom-made for the VH1 set, and it would only take one breakthrough performance on a show like Saturday Night Live (think Adele last year) to bring this album to the masses. Here’s hoping…
So speaking of bringing this record to the people, I have three copies of the Noisettes’ Wild Young Hearts to give away. All you have to do is leave a note in the comments section with a good reason I should send you a copy. Creativity and knowledge of the band don’t hurt the cause, and living in the US or Canada would be good as well, because that’s as far as we can ship at the moment. Good luck!